Your sales team is much bigger than you think.
Much, much bigger.
Every single customer that purchases your product, learns how to use it, and correctly applies it to their particular situation, is now a brand advocate. Free of charge, from this point forward. The customer that understands your product—how it works, what particular benefits it creates, and the kind of buyer it’s for—will continue to share their experience with your product.
Of course, that’s only true if you attract the right customer (the one who can profit from your product) and if they leave the buying experience with the knowledge required to use that product correctly.
That’s why it’s critical that you and your entire team are skilled at imparting knowledge about the nature of your business to each and every one of your customers every chance you get.
The Brain-centric Design team excels at wrapping your product into a message that answers one particular question: “Why?” We know your customer needs to leave the interaction knowing why they are going to choose your company over something else.
Would the company be able to achieve this, if they’ve become modest about what they’re doing and decided not to inform their customers? Chances are, no. This is one way of making knowledge work for you.
We understand the power of answering why. Subway is arguably the pioneer of fast food sandwiches. When their first West Coast shop opened in Fresno in 1978, Subway dominated the sandwich market. However, as fast food gained in popularity, the team had to create a marketing solution that would elevate Subway above fast food giants like McDonald’s and Burger King.
Enter Jared Fogle to the scene. He claimed to have lost 200 pounds by eating subway sandwiches. The why? Subway will help you lose weight. Subway attributes between one-third and one-half of its growth from 1998 to 2011 to the campaign.
Would the company have achieved this if they decided not to inform their customers? Chances are, no.
This is one way of making knowledge work for you.
The Brain-centric Design team specializes in social psychology and adult learning techniques. So do our on-staff trained instructional designers. We are excited to develop your marketing campaign into a learning experience that underlines your customers’ reasons for coming back.
There are many benefits to helping your buyer get to know your why. Not only will they learn more about the role your company, services, and goods play, but they will also see you as a person who is eager to help them achieve their goals. Acts like these are what place your company above the rest.