The Most High-Value Work Is Cognitive

Sustainable unmatched performance gains are yours when there is cognition; the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

When what you present is seen as valuable to them, they listen.

You must apply creativity, critical thinking, and constant digital upskilling to solve complex problems. If you don’t, you’re done. The problem is, you’ve never been taught to think!

Suddenly, quicker than you can scream, “What’s all this cognitive talk…” you’ve been replaced with a bot, a robot, downsized, or replaced by somebody who knows how to think.

Think about it, wouldn’t you love to say that your last ________________
Chose as many that fit your need:
     Management Meeting
     Sales Presentation
     Child Lecture
had every single person in attendance – inhouse and online – engaged, collaborating, and thinking about that piece of knowledge you were presenting, and how it elevated their place in the world?

It’s not what you’re saying; it’s how you’re saying it.

In other words, you are presenting your information with a goal in mind. When that presentation transforms from the model you currently use (Present, then ask Questions or Test)

to a cognitive model (Facilitating uncovery delighting every brain with multiple mental abilities, including learning, thinking, reasoning, remembering, problem-solving, decision making, and attention)

it’s easier to see why 21st-century learning skills, those that are cognitive, are in high demand.

Get cognitive.