Surprise Unveiled: A Pulp Fiction-Meets-Mr. Rogers Tale

First, thank you for being on this journey of “SURPRISED: The Science & Art of Engagement” with me. Now, let’s talk about a Surprise I just encountered myself.

My intended launch was today. However, thanks to an ‘Unexpected Outcome Surprise,’ we’re moving the launch date to October 6th. And you know what? That’s perfectly okay.

While writing this book, a realization hit me: We often label events as “failures,” “mistakes,” or “errors.” But aren’t they, in essence, just Surprises? Times when we didn’t have the complete picture, when unexpected factors came into play, just like this book release date I’d set for today. Instead of feeling disappointment, my deep understanding of Surprise has given me resilience and clarity. Instead of seeing them as missteps, moments that take us by Surprise are golden opportunities to reflect, reframe, and act.

Upon personal reflection, this is precisely the kind of real-world benefit that understanding Surprise can offer anybody. This book is not just theory but a practical tool that can change how we see and react to events unexpected, foreshadowed, positive, negative or neutral. We all need this superpower.

Before the book officially reaches your hands, I wanted to share this personal discovery. It’s my hope that as you delve into the pages, you’ll find your own applicable insights about the power of Surprise, how it shapes our lives, and share this knowledge with others.

And as a special gesture, I’m inviting you to enjoy Tales of Insightsville, I’m confident you’ll enjoy an early taste of the book presented as a captivating narrative. Imagine if ‘Pulp Fiction’ and ‘Mr. Rogers’ collaborated to craft tales where an entire town collectively undergoes the many facets of Surprise. It’s not just a story; it’s a masterclass in understanding how you process a Surprise. Register for access and you’re in.

Thank you for your understanding and patience. Embrace the Surprises in your life, the moments that follow are a gift.

With appreciation,
Rich Carr, BcID

‘SURPRISED’ Releases Monday

Come Monday, my latest book, “SURPRISED: The Science & Art of Engagement,” goes live! Here’s what I’d appreciate: When I send the link Monday, kindly buy, gift, or simply forward it to your network with a catchy, “This will Surprise you!” note.

Because you’re loyal to these emails, sneak a peek at the book’s ‘Start’ HERE. It’s surprising!

Seeking A Rising Star?
Meet Kevin Campbell, a Brain-centric grad boasting a deep L&D experience. He’s eager to connect and seek new roles. Reach out via email ( or LinkedIn. Bonus: He might even share his experience from “The Price is Right”!

Brain-centric’s Challenge Question

Have you ever experienced that “aha” moment when everything just clicks, and a foggy concept suddenly becomes crystal clear? Those moments are not random bursts of enlightenment; they’re often crafted, facilitated, and born from structured yet open-ended queries.

Enter Brain-centric’s Challenge Question.

Imagine you’re navigating a maze. Along the way, you encounter signposts. Some are vague, pointing ambiguously. Others, however, pose a challenge: “What if you took the less-traveled path to your left?”

Suddenly, your journey becomes a personal quest.

That’s the essence of a Challenge Question: a personalized signpost that directs you deeper into the maze of understanding.

Why Challenge Questions Guarantee Engagement

  1. Tapping into Natural Curiosity:
    • At the core of our very being, humans are inherently curious. From the infant trying to grasp an object to a scientist probing the mysteries of the universe, questions drive our actions. A well-crafted Challenge Question lures out this intrinsic trait, compelling the individual to engage and seek answers.
  2. Personal Connection:
    • Ever been in a class or seminar where you felt the content just wasn’t meant for you? Brain-centric’s approach ensures that every learner feels the content speaks directly to their experiences and challenges. By relating personally, the content becomes more than just information; it becomes a piece of a personal puzzle you’re compelled to solve.
  3. Measurable Growth:
    • It’s one thing to feel like you’ve learned something; it’s another to see tangible evidence of it. By ensuring that the Big Idea behind every Challenge Question is measurable, learners can track their progress and facilitators can tweak their approaches, ensuring a dynamic, responsive learning environment.
  4. Clear, Direct Pathway to Insight:
    • In an age of information overload, clarity is king. Challenge Questions are concise, eliminating any ambiguity or overwhelming fluff. This precision ensures that learners immediately grasp the question’s essence and can dive straight into introspection and exploration.
    A Personal Surprise: Your Own Challenge Question
    Now, for a little taste of the magic. Reflect on a hobby or activity you truly love, something that invigorates and excites you. Got it in your mind?
    Here’s your Challenge Question: “How might immersing myself deeper in [your chosen hobby] enrich my daily life and relationships?”
    The intent is not just to get you thinking about your hobby in isolation but to engage you in pondering its ripple effects on every facet of your life.
    Brain-centric’s Challenge Question is not a mere tool; it’s an invitation. An invitation to dive deeper, to understand better, and to engage fully. When crafted with care, these questions guarantee a level of engagement that transcends traditional learning models, pulling each learner into discovery and growth.