Brain-centric Design™ (BcD™) is the proven Neuroscience method for presenting your information for deep understanding and complete comprehension. Much more than a set of tips for teaching or sales, BcD is a full pedagogic framework that aligns with how the brain works and how your audience learns. With 30+ years of research in the field of neuroscience, cognitive learning, mind media messaging, and engagement in the classroom or the sales floor, any presenting profession instantly transforms with this integrated system of message delivery.
Neuroscience is yours to elevate your existing training to Brain-centric Design. One, Three, and Five Day immersions ready when you are.
On Site or Online, Brain-centric Design is agnostic to discipline or subject matter and is personalized, one-on-one support.
The Neuroscience Method, Brain-centric Design, provides assessed and verified certification online and through In House Courses.
Founders Rich Carr & Kieran O'Mahony are poised to ignite your organization with the cognitive impact and story of Brain-centric Design.
Producing the desired result is the goal of every presentation in education, sales, compliance, and learning. That is why Brain-centric Design exists. BcD is the content information order & delivery framework that has helped countless individuals and organizations bring order to chaos. BcD enables greater performance, impact, and understanding. It alleviates the feeling of defeat and - instilling focus, clarity, and confidence in what you are about to present.MORE ABOUT THE BOOK
Brain-centric Design™ (BcD™) is the proven Neuroscience path for presenting your information for deep understanding and complete comprehension. Much more than a set of tips for teaching or sales, BcD is a full pedagogic framework that aligns with how the brain works and how your audience learns. With 30+ years of research in the field of neuroscience, cognitive learning, mind media messaging, and engagement in the classroom or the sales floor, any presenting profession instantly transforms with this integrated system of message delivery.GET STARTED
With each episode, we deconstruct world-class thought leaders from eclectic areas
(sales, education, learning & development, marketing, administration, management, etc.) to extract the insights, applications, and routines you can utilize today. The Brain-centric Design podcast includes learning events, presentation routines, engagement habits, brain breaks, practical applications, and much more.
The supporting structure of BcD is seven simple steps to transmit information to your audience so that they are leaning in, engaged, and learning with deep understanding.Know more..
The Big Idea in teaching, marketing, and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a concept, brand, or product, by creating a strong message that ignites interest and resonates with the audience.
If you or your audience cannot measure it, you are only presenting. Assessing performance is an integral part of BcD, as it determines whether or not your audience absorbs the actual goals of your content and that they, in turn, can broadcast its message with authority.
How do you make the material so meaningful and absorbing that your audience wants to participate? Learning events are time-bound making your content more useful, and accessible. Learning takes place in people's minds, changing the audience's internal cognitive and/or motivational states.
In BcD we use Miller's Law as a cornerstone for good communication. That is to say; an individual normally can retain or process only seven plus or minus two (7±2) items of information in his or her 'working' memory. Application of Miller's Law to Learning Events assists the audience's decision making.
Neurons the fire together, wire together. Frequency is the number of times your audience captures a message. In your brain, we call this Myelination, and it is the 'duct tape' of understanding and skill building accelerating comprehension with every multiple perspectives.
Our Millennial Behaviors in today's society are vanity-based. The aesthetic charm as viewed through the lens of the audience is a key component of acceptance of The Big Idea, be it visual, auditory, kinesthetic or tactile, participatory or sensed through intuition.
A verb is the word which shows action or a state of being. In the Theater of the Mind, BcD utilizes the verb as the heart of the mind as recognizing what's happening is often the most important step in understanding the meaning of the message.
The Game Changer! Seriously folks, the impact - EVERY TIME WE PRESENT - is not only felt, it presents itself via learner accolades. Bravo.
So much more good stuff coming in from the classroom!
The content keeps them so engaged. So much self-discovery going on. “we had this in our brains already and we just didn’t know how to use it.”