The art & science of persuasive communication.
       -Rich Carr, Learning Scientist

  • Intrinsic

  • Supportive

  • Potential


Brain-centric's surprisingly revolutionary approach is tailored for crafting and delivering communications and training, ensuring the utmost receptivity, comprehension, and retention of new knowledge.

By grasping how the brain imbibes and digests fresh information via Greenhousing (creating the optimal environment online of in-person), people accelerate learning, retain insights longer, and deploy them more proficiently. 

Brain-centric Basics
September 28th & 29th, Register today for your personal opportunity to:

During this two-day training - spanning 4 hours each day - you'll acquire the methodologies necessary to instruct more compellingly, foster enriched training sessions, and design captivating and memorable presentations. 

Brain-centric Instructional Designer
Begins October 19th: Next Generation Brain-centric Education for Change-Makers
Neuroscience of Learning's unequaled individual communication advancement is the Brain-centric Instructional Designer. Deeply understand and apply how the brain processes information and how people love to learn.

Private Brain-centric Cohorts
Your Team, Your Time, Any Time
Psychological Safety start at the top! From the Fortune 5 to your direct teams, elevate all at once to the communication & presentation models that define the Neuroscience of Learning & Communication. You should as well.

Read All About It!
Why should Brain-centric matter to me?

Brain-centric is the process and we'll show you why. It's not clever, it's science.



"The bottom line is the brain is the only thing we are trying to communicate to." said Rich Carr, BcID. "By understanding how our brains process new information, we create more intuitive, efficient, and satisfying communications."

    People & Communications
    Teams & Individuals
    Motivation & Agency

Illuminate in a time when working memory is exceedingly taxed and retention is at a premium.

  • I was never a fan of the (Whatever) for Dummies books, but if ever a subject needed to be simplified, it would be neuroscience.
    Carr & O’Mahony have effectively done that for us, making it clear how the brain processes new information, and how humans love to learn.

    Roy H. Williams
    Author of the New York Times and Wall Street Journal best-selling Wizard of Ads trilogy of business books
  • I've engaged Brain-centric at two Fortune 100s, with identical results: Better employees in about 40% less time. Delivering training the way the brain accepts new information, and how people love to learn, yields happier, adaptive, and stronger employees from new hires through management. Brain-centric is key to equipping & preparing human capital to achieve.

    Jason Clement
    Experienced service executive for leading Fortune 100 companies
  • There must be a way for hardheads like myself to learn how to learn that doesn’t include years of solitary confinement. If you’re reading this, then you’ve likely found it. If Brain-centric had been a resource for my younger self, perhaps this testimonial would have been written by Master Chief Brazee, US Navy, rather than Inmate #797180.

    Alan Brazee
    Washington State Inmate #797180

RELEASING SEPTEMBER 25th:  "SURPRISED: The Science & Art of Engagement" — where thought-provoking narratives meet actionable insights and the unengaged engage. Building on the best-selling 'Brain-centric Design: The Surprising Neuroscience Behind Learning with Deep Understanding," Rich Carr, BcID delivers the 'directions' for cognitively controlling the communications environment by understanding and managing emotions.

If you are a champion of people who wants the science of getting and retaining attention this is for you!



  • Upon implementing Brain-centric Design at Nike, our training time and attrition were reduced substantially, and our learners (athletes) not only understood their positions better, but also reached their goals faster and were scored higher by our consumers on customer satisfaction surveys.

    Michele Jordan, Learning Director

  • Advertising, marketing, teaching, and presenting have one thing in common:. They only work if new information is delivered, understood, and acted upon. Brain-centric Design is the recipe that makes this happen with your information.

    Jeff Chandler, Hopdoddy Burger Bar


  • What is Brain-centric Design?

    Brain-centric Design is a pedagogic model for action-oriented substantial communication. Guaranteed. No gimmicks…no magic. Science! In plain speak, Brain-centric Design is a framework, a literal and mental model of how to arrange your content so the brain will accept it, and present in a way that people love to learn. It’s not clever…it’s science. The brain-enabled methodologies described in Brain-centric Design are for anyone who has something to say, an audience to say it to, and outcomes that are consequential.

  • Why is it so revolutionary?

    Brain-centric Design delivers learning with Deep Understanding. Your schooling, your college, your training is typically based on ‘The Sage on the Stage’ model of learning; Listen to a lecture, be tested on the lecture, be stratified based on what you remembered. Remembering pieces of factual information alone is not Deep Understanding. Deep Understanding is to be able to put the pieces together and to use such understanding to do things; innovate, solve problems, create new ideas, and to predict. Brain-centric Design delivers this essential human 21st-Century model while instilling adaptive expertise and a growth mindset in all who consume.

  • Why should it be important to me?

    Chances are you often present new information to a person or persons. Would you like them to remember a few facts, maybe, about what you present, OR would you like them to take some action with the materials you present? If you chose ‘take some action,’ welcome to the Brain-centric Revolution! We want people – everyone – to understand the brain, how learning happens, and to be able to deliver your message so their brain will accept it, and present so people devour it.

    Fun and uncomplicated, exciting and verified, Brain-centric Design delivers a clear capacity to enable your customers to see and feel the benefits you offer.

  • Does this method work for everyone?

    So long as they have a typical brain, yes.

    For successful communication in your field, simply place Affect before Effect – human emotions before outcomes.

    The human condition is driven by a primal need for emotional connection that delivers deep understanding. That personal, ‘affective’ engagement is the critical spice that allows them to taste and consume your brand. It’s intensely personal - our diet, our books, our purchases, our hobbies, our last special evening – all emotionally connected before we consume.