Why Me?


Brain-centric Design (BcD) will change the way you teach—from the corporate classroom to the school to the sales floor.


We’ve revolutionized how people teach and learn in every kind of classroom in all kinds of industries. 

  • •     We’ve used our method to retrain engineers in the airplane manufacturing industry.
  • •     We’ve streamlined the on-boarding process in the medical insurance industry.
  • •     We’ve dramatically reduced turn-over in the clothing industry.
  • •     We’ve helped Fortune 100 companies reduce attrition, increase retention, and decrease training time.
  • •     And after working with us, employees report liking their jobs more.

But BcD isn’t just for the corporate classroom!

  • •     We’ve taught educators to use BcD in K-12 classrooms across the U.S. with astounding results.
  • •     We’ve coached entrepreneurs to use BcD to improve their presentations.
  • •     We’ve dramatically reduced turn-over in the clothing industry.
  • •     We’ve taught salespeople to employ BcD to implement better sales strategy.
  • •     We’ve even changed the way parents talk to their children.

Our Strategy

We optimize human learning potential via learning through our Brain-centric Design pedagogic model.

Our intuitive method of presenting information is the product of decades of peer-reviewed scientific literature on learning science and neuroscience. It’s distilled down into an easy-to-use solution to everyday learning struggles.

Through Brain-centric Design, we turn regular people into best-in-class learning facilitators. BcD Works in Every Classroom

Brain-centric Design works in every kind of learning situation because it’s a method based on the way the brain actually likes to learn. Created by neuroscientists, BcD employs learning tools and strategies that are proven to get results, no matter the context.

The problem is, even when your audience cares deeply about the subject matter—when their success at work or school depends on their understanding—they struggle to retain 20% of the information provided.

Yet, you can recall 100% of the lyrics to your favorite music. What’s the deal?

Brain-centric Design (BcD) teaches you how to use the brain as a tool for learning to create we call “deep understanding,” or the ability to learn in the same way you memorize a hit single—effortless. BcD makes teaching any information efficient, effective, and enjoyable. With Brain-centric Design in your tool belt, you’ll be able to deliver your content (whatever that might be) the way the brain accepts new information, and how people love to learn.



“Better employees in about 40% less time.” — Jason Clement, service executive with 25+ years of experience at leading Fortune 100 companies

What We Can Do For You

Brain-centric Design is incredibly effective in the corporate classroom and in business learning. BcD consistently delivers in Fortune 100 companies, in Silicon Valley, in agricultural applications, and in game-changing cognitive strategies in classrooms across the globe.

All kinds of corporations and industry leaders have been successful with this method.

  • •     High-stakes engineering
  • •     International banking organizations
  • •     Large-scale medical and health facilities
  • •     Global retail and manufacturing icons
  • •     Airplane manufacturing

BcD has helped highly specialized and trained engineers completely relearn their jobs within months.

BcD has found traction in a variety of situations where employees need to be trained (or retrained) efficiently and without error. As an added bonus, after working with us and using BcD, both trainees and trainers end up liking their positions more.

Most business leaders are surprised to learn that memorizing pieces of factual information or protocols alone is not enough. That becomes clear when an employee needs to think critically about a problem and come up with a meaningful solution. Your team has complete comprehension of their role when they understand their position so well that they can teach it back to you. That’s what we call deep understanding, and that’s what we deliver.

Deep understanding is the kind of knowledge that turns your teammates into creative innovators, critical thinkers, and strategic problem solvers.

Can your current training material do THAT?

Who We Help

Our clients come to us for the neuroscience method, or Brain-centric Design (BcD), which is currently only available from those who have been certified by our trainers as Brain-centric Instructional Designers (BcIDs). These clients understand that our specific expertise is innovative and practical and their needs are typically immediate and ongoing. We understand that both time and output are expensive, veritable money sinkholes.

From managers’ point of view, our clients come to us in part because we reduce their sense of risk in the management and effectiveness of employee training. There’s the old saying that “Nobody ever got fired for choosing IBM,” meaning that choosing a highly respected, visible source for computers is foolproof. We are that kind of low-risk option for improving training’s return on investment.

Those who advance to become certified in BcD as Brain-centric Instructional Designers will leverage science in their presentations, classrooms, facilitations, and training material.

For Executives



“Brain-centric Design took the guesswork out of the classroom and highlighted the scientific reasons behind the success. It felt great to identify the positive traits of cognitive flexibility, social‒emotional engagement, and adaptive expertise that I already possessed.”
— Ellen Thompson, Fortune 100 Learning & Quality Specialist

The Old Way

You are likely using an outdated model of teaching, and you likely have no idea you’re using it. That’s because everyone uses a behaviorist approach to teaching, or what we call a reward-punishment method.

This is the same method Aristotle used 2,000 years ago when he lectured at the Lyceum. The classroom hasn’t changed much since that time. It’s the classroom where a single presenter shuffles up to a lectern. Their bullet-pointed presentation is blown up behind them, lighting up the faces of bored kids.

Despite all the advancements we’ve made in education, most students aren’t learning any faster than someone who lived 100 years ago. While we can recite information as quickly as our wireless connection allows, we aren’t retaining any more knowledge than people were at the start of the tech revolution.

What’s more, we aren’t any better at conveying information either. Teachers encounter the same roadblocks as people did five decades ago. Teaching isn’t any easier. Learning isn’t any easier.

According to many frontline teachers, the amount of information available—paired with an audience tied at the umbilical to their devices—actually makes educating more difficult.

Not to mention, expectations on teachers and students alike are higher than ever before in today’s fast-paced, tech-enabled environment.

How do we know all this?

Because BcD was greatly influenced by K-12 classrooms like yours.

A Better Way

The pedagogic model and the brain-enabled methodologies that we call Brain-centric Design are meant for educators who struggle to engage their students.

Once an educator is familiar with BcD, they are immediately more effective at their job. Suddenly they are engaging. Instantly they reach learners who previously said they didn’t “like” to learn. They receive direct feedback from each learner in real time, giving them multiple opportunities to modify and improve their content. BcD allows teachers to

  • •     Transform their classroom into a safe, fun environment
  • •     Turn their most problematic students into their most enthusiastic participants
  • •     Reframe their understanding of the brain and learning
  • •     Empower their students with a love of learning
  • •     Ensure their work as a teacher is as effortless and stress-free as possible

How can BcD do all this?

Our method frees educators from a reward-punishment system that systematically encourages students to act up and drop out. When your students actually want to be in the classroom, you’ll be amazed at how much easier it is to educate.

And just as our model frees a learner from a stratified, reward‒punishment mindset, it frees educators as well. They are no longer seen as “good” or “bad,” just like learners are no longer “smart” or “dumb.” Instead, educators are the orchestra conductors, playing their role in performing a beautiful composition.

Why Other Teaching Methods Don’t Work

It seems that there is always another advancement in technology that’s supposed to revolutionize the classroom. Little of it produces meaningful results.

In some respects, all that technology has allowed us to do is move the bullet point list from the chalkboard to the smart board. That’s because although the limits on technology have lessened, the limits on cognitive ability remain the same.

You still teach the same children with the very same kind of brains that educators have always been teaching. They have neural structures with the same potential and the same restrictions. The overriding function of the neural learning coping mechanism is still to prune away unused knowledge. Building neural circuitry still takes effort and intentional practice. Indeed, most learners still go through their days in what we call an “amygdala hijack,” with the result being that they forget the information just as quickly as someone has taught it.

Brain-centric Design is different. BcD is a method of structuring your lessons so that students receive information in a way that actually works with the brain.

What’s more, once you understand how to use BcD it will become effortless and second nature.

Brain-centric Design is so effective in K-12 that we’ve built out special training and coaching experiences for education professionals.

Ready to get started?

A note from Dr. Kieran O’Mahony:

Before helping create our Brain-centric Design methodology, I was a teacher. Actually, my experience as an educator was the impetus for BcD. In 1981, I found myself back in academia…again. I had just ended a 10-year career teaching science and social studies at an inner city all-boys high school. I left because I was desperately seeking solutions to large philosophical questions that seemed to evolve into daily crises in my classrooms.

  •      Why were some kids showing up as if they were meant to be at the bottom of the totem pole?
  •      Why were we labeling and stratifying children the moment they arrived in school?
  •      Did we do this based on where they came from, as if their zip code had a hidden meaning?

In the faculty room, we spoke in forward-looking platitudes and used phrases like “equality of educational opportunity.” But I could see quite plainly that neither “equality” nor “opportunity” was associated with the education we were doling out. I felt like I was part of a stratification engine that unintentionally and unknowingly did bad things to young people every day.

After a horrible event at school, I arrived in Seattle wondering, How could a 13-year-old become so dissatisfied with life at school and home that the only choice left was suicide?

It took me the best part of 40 years to locate the solution. The journey that contributed to Brain-centric Design involved many dead ends for me, as well as unfortunate and time-consuming false starts and frustrating educational misadventures in academia.

But eventually, it led me to the cognitive learning model outlined in this book.


“I was never a fan of the (Whatever) for Dummies books, but if ever a subject needed to be simplified, it would be neuroscience. Carr & O’Mahony have effectively done that for us, making it clear how the brain processes new information and why humans love to learn.”
— Roy H. Williams, author of the New York Times and Wall Street Journal best-selling Wizard of Ads trilogy of business books

When a salesperson actually believes in the product or service they are selling—when they know it could help a prospect—then the question becomes, “How can I transfer what I know to be true into their mind?”

Brain-centric Design is the neuroscience method of efficiently and effectively delivering information for deep understanding. That means that with BcD in your tool belt, you’ll be able to help customers see what the product can do for them. BcD can

  • •     Decrease the amount of time for information transfer
  • •     Reduce the amount of time you spend on sales calls
  • •     Improve your close rate
  • Ready to ignite your sales?

    A Note from Rich Carr

    I know what Brain-centric Design can do for sales teams because I used to be a salesman. Actually, that’s how I found BcD.

    But let’s back up. The year before my high school graduation in 1981, The Police released their third studio album, Zenyatta Mondatta. The album features two hit singles, one of which I listened to over and over on my cassette player.

    • Poets, priests, and politicians,
    • Have words to thank for their positions.

    That song stayed with me through high school, through college, and into my career as a successful marketer.

    Decades later, when I asked myself questions like “What makes a sale?” or “What is good marketing?” I wondered how The Police had crafted a phrase that hit me like a wet salmon across the face. How had they written a song that millions of Americans connected with on a deeply individual level? How did they create a song that I could recite, verbatim, all these years later?

    What if you could present information—any information, to any person—in a way that impacted people like a hit single can?
    When you break it down, a sale comes down to communication.
    What if communicating anything could be easy?
    But how often do you give a sales presentation knowing full well that the nuggets of information fell on deaf ears?
    When information is presented in this way, almost everyone forgets more than 80% of the content in less than one hour.
    I wondered, If people only retain about 20% of information, why do I still know every line of that song, decades later? Most importantly, Can I present information the way a hit single can?

    Ready to learn more about BcD?


    When we say that Brain-centric Design is for everyone, we truly mean it. The only limitation of BcD is the creativity of whomever uses it.
    That’s because BcD focuses on something we all have in common: a brain. And that is the only qualification you need to benefit from our method.

    If you’ve ever asked questions like,

    • Why it takes so long to teach someone a new skill?
    • Why are some brains seemingly more powerful than others?
    • Why do some people appear more competent than their peers?
    • Why do some children excel faster than other students?

    Then BcD hopes to not only explain the fundamental science behind them, but also offer an intuitive, easy-to-use method for presenting information to ensure deep understanding.

    With BcD, you’ll learn how to...

    • •     Understand why some people advance faster than others.
    • •     Help others acquire skills and knowledge faster.
    • •     Gain insight into your own learning struggles and successes.
    • •     Teach with incredible retention.
    • •     Save valuable time and energy.
    • •     Enjoy learning and teaching more.

    Most institutions unknowingly train employees, teach students, or raise children using an outdated Skinnerian approach that relies on a punishment-reward system, which simply doesn’t work. At least not for everyone and not all the time. The result is institutions that systematically squander potential, create negative feedback loops, and leave people with the false assumption that they aren’t smart. Somehow, we overlooked the fact that every human has more or less the same amount of neurons and the same capacity to create complex neural circuitry.

    For a number of reasons, and to the detriment of billions of people, we ignored that everyone has unlimited potential.

    BcD has been successfully implemented in boardrooms, classrooms, and living rooms across the world. CEOs, talent development specialists, educators at every level, and even parents have discovered how to facilitate learning that is fast, fun, and easy and, best of all, produces results.

    BcD has halted turnover in industries with the highest attrition rates. It has saved Fortune 100s millions of dollars annually, and has helped those same organizations foster more skilled employees in less than half the time. It has revolutionized classrooms, leaving teachers astonished that their students are so capable and engaged. It has improved relationships between parents and children.

    Brain-centric Design is the product of decades of scientific research on how we acquire knowledge. Our brains are chemically and structurally hardwired to enjoy learning. Once we understand neuroscience on a fundamental level, it’s clear that the secret to unleashing a learner’s potential resides in the very organ we want to teach: the brain.

    Ready to learn more?

    Want to know more about what BcD can do for you? Ask us a question below!

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