Brain-centric Instructional Designer (BcID)

Proudly acquire and apply your commitment to the very best!


You are seeking alternative solutions to thorny issues that plague any workplace training program. When you certify yourself as a Brain-centric Instructional Designer (BcID), you gain the knowledge and skills to:

  • Dramatically reduce training time
  • Decrease attrition in high-turnover industries
  • Orchestrate a culture of adaptability
  • Increase retention of key skills and knowledge
  • Improve the way trainees view their job



When we built out our methodology for presenting information the way the brain naturally accepts it, we realized that our neuroscience method is particularly applicable in the training industry. Instructional designers, training managers, and training staff wrangle with the exact same dilemma that we found elsewhere in the learning world. It’s the same in large corporations as it is in the elementary classroom. Everyone struggles with too much material and too little time.

We all have brains. That may sound rudimentary, but many training programs overlook a fundamental truth of neuroscience: we all learn. In fact, we are hard-wired to learn! But many learning institutions unknowingly create an environment that unintentionally makes learning more difficult than it is.

There is a huge gap between being an expert in a subject and knowing how to teach that subject to a novice. That gap is traceable to a paradox in teaching that describes education as the only institution where we never consider the organ that we are trying to change: the brain.

The skills we teach in our BcID course will empower you to make your training program easy, efficient, and fun. Yes—you can make learning fun.



According to Gartner, Inc, cognitive skills will continue to grow in importance. A 2019 study declared “Constant upskilling and digital dexterity will outweigh tenure and experience. By 2028, the most high-value work will be cognitive in nature. Employees will have to apply creativity, critical thinking and constant digital upskilling to solve complex problems.” Brain-centric Design makes it easy for you to create an environment that develops the kind of problem solving and adaptive expertise that Gartner predicts we’ll continue to depend on.

Becoming certified as a Brain-centric Instructional Designer (BcID) upskills you and your team with innovative and practical solutions to problems that are immediate and ongoing.

As an added bonus, when you become a BcID, you instantly gain access to the online Brain-centric Design Professional Learning Community (BcD-PLC). Access to our neuro-aware community will help continue to and your neuro-skills will grow, sharpen, and ignite your trajectory.